Marketing - Fictisious Prodcut repositioning Essay

Marketing - Fictisious Prodcut re localizationing - Essay ExampleThey sell their production through retailers and other distributing outlets and they have a strategic position in coffee gift baskets for special occasions. Product repositioning is another key area in marketing. Repositioning relate to the change of the image of product and also gets other buyers. Repositioning is also involves changing the market segment from one to another. Godiva chocolate manufactures change their product position to tween market segment. Currently they are targeting products in general consumers. Their product lines include coffee and cocoa biscuits and other branded chocolates, and their key marketing strategy focused on gift chocolate baskets meant for special occasions.Re positioning in tween market segment in the USA is a very strategic and competitive decision. It is one of the high potency marketing areas in the main intended consumers from aged between 8-12 years. The tween market rep resents a whole new marketing challenge -- and opportunity -- for retailers and marketers. Defined by affiliate Professor Cele Otnes as kids ages 8-12, the tween market has approximately $14 billion in annual spending power. (The tween Market, College of Business Communication Features). Product positioning will depends mainly on consumers behavior and perception. Market survey is an important tool before repositioning to identify and determine customers needs and wants. The target customers for Godiva chocolates are primarily children in the age group of 8-12 years. They have to consider a proper strategy to reach at their customers, through a strategic market survey to ascertain the reaction of customers as well as main chocolate retailers to determine the final design of the product and its physical attributes equivalent color, size, shape, packaging, brand name etc. It also needs to be ascertained as to what quantity